Resume
Experience
2024 - Present
Strategic Partnership Specialist
Creative Marketing Specialist
Business Connect, L3C
• Responsible for brand identity in North America, ensuring consistent messaging across all partner touch points and market segments.
• Spearhead regional PR strategy, managing media relations and external communicationsto increase brand sentiment.
• Architected end-to-end email marketing strategies.
• Manage the full production lifecycle for product photography and videography, frominitial concept and creative brief to final delivery.
• Author compelling product copy for web, catalogs, and retail partners, translating technical specifications into benefit-driven narratives.
• Assist with multi-channel product launches, from designing technical product sheets to coordinating large-scale go-to market strategies.
• Drive brand awareness and customer loyalty through strategic PR initiatives and rigorous quality-control process for all public-facing communications.
• Oversee other content creators and ensure their projects are completed in a timely manner.
2022 - Present
Marketing Consultant
Brittany Smith Consulting
• Manage social media strategy and content creation across multiple platforms, including
event photography, photo editing in Adobe Lightroom, and post scheduling.
• Write, edit, and proofread long and short form content, including blog posts,
newsletters, and social media copy.
• Design branded marketing assets using Canva to support digital campaigns.
• Support lead generation, outreach, and execution of marketing strategies for servicebased
businesses.
2018 - Present
Content Editor and Brand Consultant
Thinkhaus Idea Factory
Cincinatti, OH
• Review client website content to assess alignment with branding, readability, and focus on overall company goals
• Contribute to new marketing strategies by researching the client’s brand awareness and effectiveness, values and mission of the company, and root of marketing concepts
• Provide all feedback on website to clients to contribute to adjustment of marketing strategies and brand awareness
Education
2012 - 2016
Mississippi State University
Bachelor's Degree in Communications
Graduated from Mississippi State University with a Bachelor's Degree in Communications with an emphasis in Public Relations.
Starkville, MS
Professional skillset
Marketing
Web Content Writing
Social Media
Business Strategy
Adobe Lightroom
Canva
Languages
English (native)